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Traditional frameworks such as five year strategic plans often don t account for today s increasing rate of change and emerging risks. One can hardly speak of business strategy without invoking the idea of competitive advantage. The zoom out zoom in approach combines and amplifies two competing goals.

Business strategy the latest news about business strategy from the wsj the experts blog. But research by kim and mauborgne studying some 30 high growth companies and their less successful competitors around the world during the past five years suggests that a focus on beating the. Follow breaking business news and headlines on the world s most important companies from the wall street journal.

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