Xiaomi Business Strategy In India

Xiaomi sells at low price and offers high quality products.

Xiaomi business strategy in india. Below is the pricing strategy in xiaomi marketing strategy. According to the founder chairman and ceo their main aim is to sell the products at the price the product is produced without making any profit. And in 10 years xiaomi plans to.

Working with a local agent or distributor gives executives the opportunity to gather marketing intelligence and develop a better profile of the target audience. So the strategy being followed by xiaomi is sell at a low price today and gain later strategy. For xiaomi globally as well as in india the business pitch revolves around a strong belief that high end technology should not cost a fortune and be available to all.

The chinese startup is on course to sell 60 million phones this year and it has ensured footed if rather moderate strides into various markets in asia for example indonesia and india. Xiaomi which has become india s second largest smartphone manufacturer by focusing only on the online market is now trying to push offline sales. Xiaomi should start with indirect exporting as a means of exploring the indian market.

The company has really challenged the brick and mortar model and sell. The smartphone manufacturer from china has a very novel business model wherein they manufacture cell phones in batches thereby keeping the inventory costs on a very low side. Business strategy of xiaomi corporation xiaomi had some wonderful achievements in its third entire year as a device creator.

Shortly after xiaomi teased its mipad in may selected xiaomi fans got hold of the android based tablet a few weeks before it hit xiaomi s online sales. The phenomenal success of xiaomi as dissected by its managing director for india manu kumar jain has a lot to do with great products that come at an honest price the home market strategy in.