Business Strategy Of Amazon
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Regularly entering into new niches and segments.
Business strategy of amazon. Amazon s business strategy leadership in online retailing. Started only as an online shop for selling physical books in 1997 today amazon sells anything that can be sold online in the global scale. Amazon s 4 pillars are universally the best way to operate and grow a profitable business today.
The following four points constitute the cornerstones of amazon business strategy. In their 2008 sec filing amazon describe the vision of their business as to. More than merely wanting to sell as much stuff as they can to the most people amazon strives to become so ingrained in people s lives that they can t imagine living without it.
Amazon s generic corporate strategy can be described as concentric diversification. Amazon s business strategy is based on one primary goal. Amazon business strategy is guided by four principles.
This strategy is based on leveraging technological capabilities for business success and following a cost leadership strategy aimed at offering the maximum value for its customers at the lowest price in addition to wrapping its business around the customers wherein they find amazon to be the go to portal for their online shopping needs. They work equally well for digital and physical businesses. Customer obsession rather than competitor focus passion for invention commitment to operational excellence and long term thinking.
Please note that profitworks does not necessarily endorse the way amazon has achieved leadership but we are merely. Amazon leads the pack with its innovative approach to online retailing. To seamlessly link the digital and brick and mortar shopping experience in order to be part of every single purchase made.
The business strategy of amazon consists of focusing on investing in technologies enhancing its logistics applications improving its web services by fulfillment capacity m a strategy aws segment r d activities in logistics and experimenting with fintech. Not only is it tightening its grip on the ecommerce marketplace but the thought leaders at amazon are in the process of reinventing the very essence of ecommerce and our life online. From to clicks and mortar to bricks and mortar.
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