Business Strategy Of Xiaomi
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One of the major brands emerged in 2010 was xiaomi.
Business strategy of xiaomi. Xiaomi has a large fan base involving millions of people across the globe. Another crucial part of xiaomi s social media strategy is that it runs weibo accounts for every product range. The business model of xiaomi is responsible for the rapid pace of the success of xiaomi.
Marketing strategies of xiaomi 1. The xiaomi brand will focus on pioneering advanced technologies establishing itself in the mid to high end markets and building online and offline new retail channels. Xiaomi ecosystem is vast and comprises 55 companies including 29 companies that have been incubated from the beginning by xiaomi.
The company sells a wide range of products from smartphones to kettles and gloves. Xiaomi and redmi have become independent brands since january 2019. The increasing saturation in the domestic market helps the company to have a firm grip on business.
But like apple xiaomi sees its future in services and the internet of things based on a platform enabled growth strategy orchestrating an ecosystem of innovation around it. The company has really challenged the brick and mortar model and sell. Pdf analysis of business strategies of xiaomi srinivas publication academia edu the smartphone manufacturer from china has a very novel business model wherein they manufacture cell phones in batches thereby keeping the inventory costs on a very low side.
Xiaomi has 10 main weibo accounts the most popular of which is the xiaomi mobile. Always believe that something wonderful is about to happen. Xiaomi was founded in 2010 by serial entrepreneur lei jun who believes that high quality technology doesn t need to cost a fortune.
They incorporate their feedback into our product range which currently includes the mi note pro mi note mi 4 redmi 2 mi tv mi band and other accessories. On a wider perspective xiaomi business strategy is based on the following four pillars. They create remarkable hardware software and internet services for and with the help of our mi fans.
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