Business Strategy Of Zomato

Another important role is played by social media and it has helped zomato become more popular among its customers.

Business strategy of zomato. Zomato business model has offered a variety of value to the customers. Zomato is one of the few companies to have been successful in the content market and uses images to promote its products. For 180 500 restaurants in 36 cities it is currently in 11 countries including india and plans to be in 22 new countries in the next two years.

Strategy behind zomato offering huge discount to customers. Marketing strategy of zomato 1. Zomato for business is a powerful professional suite for restaurant managers.

High quality database massive database of restaurants and businesses. Being able to keep up with the increasingly dynamic food delivery landscape in a country full of foodies is zomato s big secret. This is a very good strategy to ensure that your website ranks.

The efficiency in technology has helped zomato to reduce its delivery time. In content marketing they aim to advertise extensively via images. Zomato aims to build new alliances and capture the global market.

The name zomato is taken from word tomato. Zomato is a restaurant search and discovery service founded in 2008 by deepinder goyal and pankaj chaddah. Zomato takes the top keywords in their niche and creates webpage urls of them.

Zomato s overall strategy at the core of zomato s strategy lies innovation and agility. This tells the search engine that their pages are relevant to the search query of the user. Zomato ensures that its contents stay fresh and has invested vastly on sme s and seos.