Japanese Business Drinking Culture
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Nomunication is all about encouraging more open communication between people through the world s favorite social lubricant.
Japanese business drinking culture. The most well known drink at the heart of japanese drinking culture is nihonshu 日本酒 japanese alcohol a strong rice wine more commonly known as sake. Why drinking with coworkers is so important in japanese work culture. Many japanese are alcoholics and cannot express their true feelings and break away from social conditionings without the aid of a substance.
Alcohol allows many japanese to reveal their true thoughts. At 0 all the cocktails are non alcoholic but the bar is still something of an anomaly in japan where drinking is popular and considered an important part of business culture. With alcohol as a lubricant the formality that can govern the japanese workplace slips away and drinking often heavily with colleagues is seen as.
This website is of course named nomunication which is just a combination of the word the japanese verb nomu to drink and communication. However drinking with business colleagues is also regarded as work. Nomikai is a business culture observed to mark company milestones and welcome new team members in japan.
In japan dining and drinking with your coworkers is very common in fact it can be an unspoken requirement in some companies. The answer is culture. Drinking alcohol is therefore an important japanese bonding ritual not only with clients but also within one s own team.
Peer pressure is still there but a younger generation of workers is. Although it might go against many people s image of the stern no nonsense japanese work environment going out and drinking with colleagues is a big part of japanese culture. In japan the word nomunication often describes work related drinking.
A boss needs to tell a subordinate something hard to hear so they invite him her out for a few drinks to ease the impact for example. Many japanese feel that after work parties are an important way to enhance relationships. To work in japan means to drink in japan.
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